Web design isn’t as simple as having complementing colours, or a catchy headline. Good web design will not only look good, but also work well in helping you achieve your business goals.
For example, if you want more people to call to get a quote, the site should do everything it can to encourage people to call.
Effective web design can be the difference between landing a job or losing the prospective customer to a competitor.
A clear, concise message, presented in a visually pleasing manner that makes it easy for the visitor to take action, could bring back the investment you put into it in mere weeks.
On the other hand, a poor design that doesn’t have the customer in mind can do the exact opposite and drive away business.
Our Conversion oriented approach to web design focuses on two things. Your customers, and the bottom line.
After all, If your business’s website isn’t making money in some way, then it’s not doing its job.
There are several factors that go into creating a website that people will respond well to and brings new clients.
It all starts with getting to know who your target audience is, and what actions you want visitors to take.
There are a lot of conversion rate optimisation ‘tips’ available online, but the only way to know what truly works for your customers is to test.
Any kind of visual aspect should be discarded if it doesn’t help the site serve its purpose.
There’s no point in big flashy visuals if they don’t do their job.
Far too often a website is ruined by poorly thought-out headlines that don’t tell the user anything.
We scrap any kind of generic or exaggerating terms, and replace them with precise, clear phrasing.
Just a quick note to let you know that, for the time being, Cuthbert Media are working as usual (remotely) throughout the COVID-19 outbreak.
All calls and meetings are being conducted virtually, via Zoom or Skype, and the team is available to offer advice & guidance as usual.
Cuthbert Media Team