SEO (search engine optimisation) is a fancy way of describing how marketers go about getting a website found through search engines (such as Google, Yahoo and Bing).
It’s thought by many to be the most technical aspect of marketing, and weaves into each and every piece of digital marketing.
Your Website, email campaigns, advertising and social media all impact SEO.
In its simplest form, SEO is about making your website appear in search results, when someone searches a relevant term.
There’s a lot that goes into SEO, but it’s usually split into three aspects. On-page, off-page and technical. Most people starting with the basics will begin with on-page optimisation.
On-page SEO is what you will have the most control over, especially when just starting out. On page optimisation consists of using specific keywords that you want your page to rank for – indicating to search engines that the page is relevant to that specific keyword. Page load speed is also considered part of on-page SEO.
Off-page SEO is a bit like PR, but less public. It involves things like backlinks and reviews. A good way of thinking of it is how popular you are online. Are people talking about your site? And if so, is it good news? Getting links from other sites pointing to your own is one of the main factors in improving off-page SEO.
The technical aspect of SEO involves making it easy for the search engines to ‘read’ your website. There are many things that can impact a site’s readability, but most important for getting started is implementing markup code to help the search engines index your site.
A keyword (or keyphrase) is a word or set of words that are relevant to your website or business. For example, a local plumber might want his website to rank for the keyword ‘plumber open weekends’ or ‘fix a leaking sink’.
Just a quick note to let you know that, for the time being, Cuthbert Media are working as usual (remotely) throughout the COVID-19 outbreak.
All calls and meetings are being conducted virtually, via Zoom or Skype, and the team is available to offer advice & guidance as usual.
Cuthbert Media Team