1. Go to business.facebook.com

2. If you haven’t already, create a business account.

3. Go to Pixels in the Measure & Report column.

4. On the next page, click Create a Pixel to start the process.

5. Add a name for your Pixel (usually your business) and click Next.

6. Install the Facebook Pixel Base Code by either;

We’ll go through the example with a WordPress site, to show you how to do this manually.

a. Log into WordPress dashboard.

b. Go to Appearance > Theme Editor

c. Find the ‘Theme Header’ .

d. Find the opening of the <head> tag and paste just after it.

e. Click the blue save button near the bottom of the page.

There you have it, your Pixel should be installed now.